In our blog on the importance of social media for your real estate business, I highlighted why having a strong presence on Instagram is a must. Your Instagram profile is a game-changer for estate agents looking to attract buyers, showcase properties, and build a strong personal brand. However, with so many features and strategies available, it can be overwhelming to know where to start.
To help you get ahead, we’ve compiled a list of 10 easy-to-implement yet highly effective actions you can take right now to perfect your Instagram profile, boost engagement, and grow your audience.
- Optimise Your Instagram Profile Bio
Your Instagram profile bio is your digital business card. Make it clear, professional, and engaging. Include:
- A compelling description of what you do
- A strong call-to-action (e.g., “DM me for listings” or “Check out my latest properties below”)
- A link to your website or landing page (use Linktree if you have multiple links)
- Post High-Quality Photos and Videos
Real estate is all about visuals, and your Instagram profile should reflect that. Make sure your photos are high resolution, well-lit, and showcase properties in their best light.
- Use wide-angle shots for spaciousness
- Include video walkthroughs and virtual tours
- Highlight key property features (e.g., kitchens, views, outdoor spaces)
- Use Instagram Stories Daily
Your Instagram profile should stay active with daily Instagram Stories to keep you top of mind for your audience. Easy ways to engage include:
- Behind-the-scenes looks at listings
- Quick market updates
- Polls and Q&As to interact with followers
- Client testimonials
- Engage with Your Audience
A successful Instagram profile isn’t just about posting—it’s about engagement. Make it a habit to:
- Respond to every comment and DM promptly
- Like and comment on other real estate professionals’ posts
- Engage with local businesses and potential clients in your area
- Use Relevant Hashtags on Your Instagram Profile
Hashtags help people find your content. A mix of broad and niche hashtags is best. Examples include:
- #YourCityHomes (#LondonHomes, #RealEstate)
- #DreamHome
- #LuxuryRealEstate
- #HomeBuyingTips
- Post Consistently to Strengthen Your Instagram Profile
The Instagram algorithm favors consistency. To maintain an active Instagram profile, aim to:
- Post at least 3-4 times a week
- Use a mix of posts, Reels, and Stories
- Plan your content in advance to maintain regular posting
- Leverage Instagram Reels
Instagram Reels get high engagement and visibility, making them a crucial part of your Instagram profile. Simple ideas include:
- Quick home tours (60 seconds or less)
- “Before and after” transformations of properties
- Real estate tips and tricks
- Share Client Testimonials & Success Stories on Your Instagram Profile
Social proof builds trust. Strengthen your Instagram profile by posting:
- Video testimonials from happy buyers
- Before-and-after home-buying experiences
- Screenshots of positive reviews
- Run a Giveaway or Contest to Boost Your Instagram Profile
Boost engagement with a fun giveaway. Ideas include:
- A free home consultation
- A local business gift card (partnering with local brands helps you gain exposure)
- A professional home-staging session
- Avoid These Common Instagram Profile Mistakes
While implementing these tips, be sure to avoid:
- Overposting listings – Balance promotional content with value-driven posts
- Ignoring comments and messages – Engagement is key to growth
- Using too many hashtags – Stick to 10-15 relevant hashtags per post
- Inconsistent branding – Maintain a consistent color scheme, fonts, and aesthetic
How Crimson Social Can Take Your Instagram Profile to the Next Level
While these steps will significantly improve your Instagram profile, some strategies require expertise and time that busy estate agents often don’t have. That’s where Crimson Social comes in. We specialise in professional Instagram marketing tailored to real estate professionals.
Here’s what we can do for your Instagram profile:
✅ Content Strategy & Scheduling – We create a tailored content plan that aligns with your brand, ensuring consistency and high engagement.
✅ High-Quality Video & Reels Production – Professional videos and Reels drive more views and interactions. We handle everything from filming to editing.
✅ Advanced Hashtag & SEO Strategy – We use data-driven insights to choose the best hashtags and optimise posts for searchability.
✅ Community Management – Don’t have time to engage with followers? We respond to comments, DMs, and build relationships on your behalf.
✅ Paid Ad Campaigns – Want more leads? We set up and manage Instagram ad campaigns that attract serious buyers and sellers.
If you’re ready to take your Instagram profile to the next level, let’s talk! Contact us today to see how we can help grow your business on Instagram.
📩 DM us or visit Crimson Social to learn more!
