In today’s digital-first world, the way real estate is marketed has completely transformed. Traditional methods like flyers, cold calls, and word-of-mouth are no longer enough to keep up. Today’s buyers and sellers are spending their time online, scrolling through social media, watching short videos, reading reviews, and researching agents long before they ever pick up the phone or schedule a viewing.
With so much competition and so many platforms to manage, having a smart, consistent marketing strategy is no longer optional; it’s essential. Whether you\’re building your brand from the ground up or looking to refresh your online presence, a clear and creative approach to real estate marketing is the key to standing out.
That’s where Crimson Social comes in.
As a dedicated marketing agency for real estate professionals, Crimson Social helps agents and property businesses create standout content, manage their online presence, and generate leads with less stress. We understand the real estate space because it’s the only space we work in. From strategy and content creation to paid ads and branding, we help you connect with potential clients and grow your business the smart way.
Whether you\’re a new agent eager to build your reputation or a seasoned realtor ready to scale, this guide covers some of the best marketing strategies for realtors today, easy to implement, practical, and designed to get real results.
Why Marketing Matters More Than Ever
Real estate is personal, but it’s also competitive. In every city or town, there could be dozens or even hundreds of agents. So how do you rise above the noise?
With real estate marketing strategies that highlight your expertise, connect with your audience emotionally, and keep you top-of-mind throughout the buyer or seller journey.
An effective marketing plan helps you:
- Reach more potential clients in your local area
- Build a strong, memorable brand across all social media channels
- Stay relevant when someone is ready to buy or sell
- Convert engagement into booked appointments and closed deals
Here’s how to make that happen using smart digital marketing tactics that work.
Build a Strong Online Presence
Every successful strategy starts with a solid online foundation.
✅ A mobile-friendly website with clear landing pages
✅ An up-to-date Google Business Profile
✅ An active social media account or two
✅ A list of real estate listings that are easy to navigate
Make sure your contact info, testimonials, and property photos are visible and optimized. This improves your credibility and user experience across all platforms.
Work With a Real Estate Marketing Partner
Marketing can be overwhelming, especially when you’re busy juggling showings, closings, and client calls. That’s where a dedicated partner like Crimson Social makes all the difference.
We help real estate agents across the UK build their online presence through strategic content, ad management, and social media posting. Whether it’s managing your email marketing campaigns or designing custom graphics, we take the pressure off your plate so you can focus on selling.
Create Valuable, Shareable Content
People don’t just want listings; they want insights. Share content that solves problems and answers questions:
- Home staging tips
- Mortgage FAQs
- What to expect during a first open house
- Neighborhood features and school zones
This kind of content gets saved, shared, and remembered, especially when shared on the right social media channels.
Leverage the Power of Social Media
Social media marketing is one of the most effective tools in the real estate industry today. From TikTok to Instagram, it’s where your clients spend time and where your brand should shine.
Post regularly to show:
- Behind-the-scenes footage of listings
- Client testimonials
- Educational videos or market tips
- Community partnerships with local influencers
The key is to stay authentic and consistent. Don’t be afraid to show personality; it’s what separates you from a sea of similar accounts.
Run Local Ad Campaigns
Social ads let you target specific areas, age groups, and interests, ideal for realtors looking to connect with buyers and sellers nearby. Even a small budget can go a long way.Crimson Social helps realtors across the UK run paid ads that attract qualified leads and deliver a measurable return on investment.
Use Email to Nurture Leads
Email marketing isn’t dead; in fact, it’s one of the best ways to stay in touch with potential clients. Build a simple email list and send:
- Monthly market updates
- New listings
- Client success stories
- Helpful tips for buyers and sellers
This keeps your name top-of-mind without being pushy.
Position Yourself as the Local Expert
Show your audience you know your area better than anyone else. Share updates about the local market, upcoming events, or community developments. This type of content builds authority and trust.
You can also partner with local businesses for cross-promotions. A coffee shop giveaway or home decor collaboration brings new eyes to your brand.
Highlight Your Results
Don’t be afraid to show off what you’ve achieved. Client testimonials, “just sold” posts, and before-and-after listing stories build confidence with new leads.
Crimson Social can help turn your client\’s success into content that works.
Stay Consistent With Your Branding
From your Instagram profile photo to your listing flyers, consistency builds credibility. Use the same fonts, colours, and tone of voice across everything. This makes your brand feel polished and professional.
Crimson Social’s design and content team can create brand kits, templates, and ready-to-post assets to make this easy.
Track Your Results and Adjust
What works today might not work next month. That’s why tracking your marketing performance is key. Look at:
- Engagement on social media
- Website traffic and leads
- Ad performance
- Email open and click rates
Then tweak your approach to improve over time. If numbers and tools aren’t your thing, a marketing agency can manage the analytics for you.
Real Growth Starts With a Smart Strategy
There’s no single formula for real estate marketing success. What works in one city or for one agent might not work in another. Every market has its own trends, buyer behavior, and competitive landscape.
Each real estate agent brings a unique personality, brand voice, and approach to the table. And most importantly, every audience engages differently depending on their goals, lifestyle, and where they are in the buying or selling journey.
That’s why real estate marketing can’t be a copy-and-paste solution.
To truly connect with potential clients, stand out online, and generate consistent leads, you need a clear, flexible, and tailored strategy that reflects your market, aligns with your business goals, and evolves as trends and platforms shift.
At Crimson Social, we build marketing strategies that are just as dynamic as the real estate world itself, adapting to your brand, speaking your client’s language, and delivering content that gets results.
A great strategy does more than just look good. It helps you:
- Build brand awareness and credibility
- Stay top-of-mind with potential buyers and sellers
- Share valuable content that encourages trust
- Stand out on busy social media platforms
- Generate leads and grow your business in a measurable way
Whether you need help with content creation, paid ads, video editing, or full estate social media marketing support, our team is here to guide you every step of the way.
We know the real estate space. We know how to cut through the noise. And most importantly, we know how to deliver strategies that drive real results.
Let’s build something powerful together.
Want Help Putting It All Together?
Managing your own content, graphics, video posts, and social media strategy can feel like a full-time job. And if you\’re already juggling property viewings, client calls, and closings, finding time for consistent marketing isn’t easy.
That’s where Crimson Social comes in.
We offer flexible, done-for-you marketing packages designed specifically for real estate agents and businesses. Whether you’re starting from scratch or ready to scale up, our packages take the stress out of social media, so you can focus on what you do best: selling homes and growing your client base.
What’s Included in Our Real Estate Marketing Packages
Our packages are built to give you everything you need to stand out online, without the overwhelm:
- Branded Graphics & Scroll-Stopping Visuals
Custom visuals designed to match your brand, perfect for listings, testimonials, stats, and promotions.
- Weekly Content Calendars
Tailored content plans that align with your target market, location, and tone, so you never miss a post.
- Done-for-You Daily Posting
We handle posting across your chosen social media platforms so you stay consistent and visible, even on your busiest days.
- Short-Form Video Editing
Send us your clips and we’ll turn them into engaging Reels, TikToks, or Stories that catch attention and keep your audience watching.
- Paid Ad Management
Reach more potential clients with expertly crafted ad campaigns on Meta (Facebook and Instagram). We handle everything from setup to reporting.
- Analytics & Reporting
Get monthly insights on how your content is performing, what’s working best, and where your engagement is coming from.
- Strategy Support
Whether you want help positioning yourself as a local expert or launching a specific campaign, our team can advise on the best approach for growth.
Our packages are perfect for:
✅ New real estate agents building their brand from the ground up
✅ Experienced realtors who want to grow their online presence fast
✅ Teams and agencies looking to scale with professional content
✅ Anyone who wants more time to focus on building relationships and closing deals
At Crimson Social, we understand that real estate marketing isn’t one-size-fits-all. That’s why we tailor our services to fit your goals, style, and budget. Whether you need social media setup, daily content, or a full-service strategy, we’ve got you covered.
Call us directly at +44 (0)7415 498670 to book a discovery call.
Let’s make real estate marketing easier, smarter, and more effective together.
Meet the Team Behind the Strategy
At Crimson Social, our strength lies in our people. We’re not just marketers; we’re designers, strategists, content creators, and real estate enthusiasts who understand what works in today’s fast-moving digital world.
Our team is made up of experts who specialise in real estate marketing, with years of experience turning real estate marketing ideas into results. We know how to craft content that not only looks good but speaks directly to your target audiences, whether you\’re trying to attract first-time homebuyers, upscale sellers, or investors. From eye-catching real estate advertising to full-scale digital strategies, everything we create is grounded in proven real estate marketing methods that drive engagement and lead generation.
Here’s who you’ll be working with:
- Creative Designers – Ready to craft scroll-stopping visuals and branded graphics tailored to your agency.
- Content Specialists – Experts in writing engaging captions, helpful posts, and market-relevant stories that connect with your audience.
- Marketing Strategists – Focused on helping you grow with smart, data-driven campaigns that get results.
- Video Editors & Ad Managers – Skilled in creating dynamic videos and running targeted ad campaigns across multiple social media platforms.
We’re a tight-knit team that treats your business like our own. From your very first discovery call to your monthly performance reports, we’re with you every step of the way.
Our mission? To help real estate agents and real estate businesses not just show up online, but stand out with purpose. We combine creativity, strategy, and proven marketing techniques to help you build a strong digital presence that attracts the right audience, creates real connections, and drives results. Whether you\’re a solo agent building your brand or a growing agency looking to scale, we provide the tools, team, and support to help you thrive in an increasingly competitive market.
Want to see who’s behind the scenes? Visit our team page here and get to know the people helping you shine online.
Book a Discovery Call
Ready to elevate your marketing? Call us at +44 (0)7415 498670 to book your discovery call. Let’s create a strategy that’s smart, effective, and tailored to your business.
Frequently Asked Questions
Why is social media marketing important for real estate agents?
Social media marketing is one of the best ways for real estate agents to connect with potential clients and grow their business. Platforms like Instagram, Facebook, and TikTok allow you to showcase listings, share market updates, and build trust with your audience in real time. In today’s digital world, buyers and sellers spend more time scrolling than flipping through flyers, which makes your social media strategy a key part of your real estate marketing plan.
What are the best social media platforms for real estate businesses?
The best platforms depend on your audience, but most real estate businesses see great results from:
- Instagram: Perfect for visual content like listings and behind-the-scenes tours.
- Facebook: Great for reaching local buyers and sellers through groups and ads.
- TikTok: Ideal for short-form videos and reaching first-time homebuyers.
- LinkedIn: Best for commercial listings or connecting with professionals.
Using a mix of platforms helps you expand your reach and build a well-rounded online presence.
What kind of content should real estate agents post on social media?
A strong mix of content types keeps your feed fresh and engaging. Some high-performing posts on social media include:
- Property listings with high-quality images or videos
- Market trend updates and local housing news
- Client testimonials and happy clients\’ stories
- Educational tips (e.g. buying guides, mortgage tips)
- Community events or partnerships with local businesses
- Behind-the-scenes glimpses of your daily work
Sharing valuable content helps you connect with potential buyers and sellers while positioning yourself as a trusted expert.
How often should I post on social media as a realtor?
Consistency is key. Aim for:
- 3 to 5 feed posts per week
- 2 to 3 Instagram or Facebook Stories per day
- Weekly video content if possible
If this sounds like a lot, working with an estate social media marketing agency like Crimson Social can help you stay consistent and save time.
- Property listings with high-quality images or videos
- Market trend updates and local housing news
- Client testimonials and happy clients\’ stories
- Educational tips (e.g. buying guides, mortgage tips)
- Community events or partnerships with local businesses
- Behind-the-scenes glimpses of your daily work
Sharing valuable content helps you connect with potential buyers and sellers while positioning yourself as a trusted expert.
I’m new to real estate marketing. Where do I start?
Start by building your online presence:
- Create or update your professional profiles on major social media platforms.
- Set up a Google Business Profile and a clean, mobile-friendly website.
- Choose a few content categories to focus on (like listings, tips, or local events).
- Be consistent with your branding. Use the same photo, logo, and tone across platforms.
If you\’re unsure how to begin, Crimson Social offers packages that cover everything from branding to daily posting and paid ads.
- 3 to 5 feed posts per week
- 2 to 3 Instagram or Facebook Stories per day
- Weekly video content if possible
If this sounds like a lot, working with an estate social media marketing agency like Crimson Social can help you stay consistent and save time.
- Property listings with high-quality images or videos
- Market trend updates and local housing news
- Client testimonials and happy clients\’ stories
- Educational tips (e.g. buying guides, mortgage tips)
- Community events or partnerships with local businesses
- Behind-the-scenes glimpses of your daily work
Sharing valuable content helps you connect with potential buyers and sellers while positioning yourself as a trusted expert.
Do I really need to be on camera?
Not necessarily, but it helps. People are more likely to engage with agents who feel relatable and trustworthy. You can start small with voiceover videos, client stories, or using text overlays on video. Over time, showing your face builds confidence and connection with your audience.
How can I use local events in my social media strategy?
Community events are a great way to build relationships and showcase your involvement in the local area. You can:
- Attend school fairs or charity fundraisers and post highlights.
- Tag and partner with local businesses for more reach.
- Share upcoming local events with your followers to provide extra value.
This kind of content strengthens your reputation as a local expert, and buyers and sellers love working with agents who know their area well.
How do I track the success of my real estate marketing efforts?
You can measure your success by looking at:
- Engagement (likes, comments, shares) on posts
- Follower growth
- Website clicks or form submissions
- Leads or appointments generated from your content
Use analytics tools like Meta Insights, Google Analytics, or work with a marketing team that provides regular reports (like Crimson Social). Tracking helps you understand what’s working so you can do more of it.
Should I run paid social media ads as a realtor?
Yes, if you want to reach more people in your area fast. Paid ads help:
- Promote specific listings
- Drive traffic to your website
- Collect leads through contact forms
- Build your brand locally
Even a small budget of £30–£50 can make a big difference. Crimson Social specialises in running targeted, budget-friendly ad campaigns for real estate agents.
What makes Crimson Social different from other marketing agencies?
Crimson Social is a UK-based creative agency that focuses solely on estate social media marketing. We understand what real estate businesses need because we work with agents just like you every day. Our team offers:
- Scroll-stopping content that gets attention
- Consistent posting schedules
- Paid ad management that brings in real leads
- Professional design and branding services
- Flexible packages tailored to your goals and budget
Whether you’re just starting out or growing fast, we’re here to help you stand out.
