In today’s digital-first environment, real estate professionals can no longer rely solely on traditional methods to generate leads and grow their business. Potential buyers begin their property search online, scrolling through Instagram videos, reading neighbourhood guides on websites, or clicking on sponsored Facebook posts. By the time someone schedules a viewing, they’ve already formed an impression based on your online presence.
In this fast-moving space, real estate digital marketing isn’t just beneficial. It has become a necessity. That’s where Crimson Social comes in. As a boutique digital marketing agency built specifically for the real estate sector, we help agents, developers, and property brands attract leads, enhance visibility, and grow with confidence.
Why Choose Crimson Social?
Crimson Social focuses solely on one audience: real estate professionals. Based in London, our team works exclusively within the property marketing industry and develops custom strategies that match the market’s speed, buyer expectations, and seasonal listing trends.
Here’s what sets us apart:
- Content that speaks to your target audience
- Lead generation strategies informed by real-time data
- A focus on building lasting brand trust
- Custom campaigns that convert attention into action
Whether you\’re a solo real estate agent, a growing property group, or a national developer, our services scale with your goals and resources.
Real Estate Knowledge Meets Digital Expertise
We know that marketing property is about more than glossy images; it’s about telling a story, building trust, and motivating action. At Crimson Social, we combine top real estate insights and digital marketing expertise to deliver impactful results on every project.
Our core team includes:
- Former estate agents and realty consultants
- Brand strategists and copywriters
- Social media marketers
- Visual content creators (photographers, videographers)
- Digital ad managers with lead generation experience
This allows us to deliver marketing campaigns that don’t just look good, we produce measurable business results.
Services Tailored for the Real Estate Sector
We design every service to solve real problems modern real estate businesses face. Whether you’re looking to boost your online presence, improve your content, or launch a campaign, we’ve got you covered.
1. Social Media Marketing & Management
A strong social media presence is one of the fastest ways to engage with buyers and sellers. But consistency and strategy are key. We handle your entire social media marketing process, allowing you to focus on closings.
What we handle:
- Monthly strategy and content calendars
- On-brand visuals and high-converting captions
- Community engagement to grow followers
- Reels, carousel posts, and educational content
- Monthly reporting and performance tracking
Platforms we support include Instagram, Facebook, TikTok, and LinkedIn.
2. Content Marketing That Builds Trust
In the real estate sector, content is not just king; it’s the bridge to building credibility. Whether it’s a blog post, agent spotlight, or video walkthrough, we help you communicate value and connect emotionally.
What we create:
- Listing photography and videography
- Short-form videos (Reels, TikToks, agent intros)
- Lifestyle content that highlights neighbourhoods
- Blog posts, email newsletters, and property guides
- Branded templates for consistency across channels
Great content turns attention into inquiries, and inquiries into sales.
3. On-Site Visual Production
Need high-quality content for listings or campaigns? Our production team delivers professional-grade photography and video content for every touchpoint.
Our on-site packages include:
- Pre-shoot planning and scripting
- Drone footage where appropriate
- Filming interviews, walkthroughs, and testimonials
- Editing for social media and website use
- Optimised export for web, Instagram, YouTube, and more
This service is especially useful for property developers, multi-branch agencies, or agents building a personal brand.
4. Paid Advertising and Digital Lead Generation
Want faster growth? Our paid ad experts manage strategic campaigns that bring in high-quality leads while maximizing your budget.
Advertising platforms supported:
- Meta Ads (Facebook & Instagram)
- Google Search and Display
- LinkedIn Ads (ideal for commercial property firms)
- Retargeting ads to re-engage past visitors
- Custom funnels with email follow-up automation
We constantly monitor performance and adjust to boost your return on ad spend.
5. Real Estate Website Design
Your website should do more than look nice; it should function as a lead generation tool and reflect your brand’s credibility.
Web design features we offer:
- Fully responsive, mobile-optimised websites
- SEO best practices and metadata implementation
- Lead capture forms and CRM integrations
- Campaign-specific landing pages for ads and promos
- Clean, modern UI/UX designed for your target audience
We also offer ongoing updates and maintenance to keep your site performing well.
Why Real Estate Professionals Trust Crimson Social
We aren’t a jack-of-all-trades agency. Our niche focus allows us to understand your market, speak your audience’s language, and create strategies that generate real results.
Why clients choose us:
- Industry-specific insights and execution
- Clear pricing with no long-term lock-ins
- Collaboration that supports internal teams
- Personalised plans that grow with your business
- Structured project timelines and reporting
We position ourselves as a partner, not just a service provider.
What Our Clients Are Saying
We work with clients across the UK, including solo real estate agents, property developers, and multi-branch estate agencies.
“Crimson Social turned our quiet Instagram into a consistent lead source.” – Lettings Director, London
“Their content helped us stand out, not only to buyers but also to sellers.” – Independent Agent, Surrey
“From ads to branding, they helped us launch our property development professionally and on schedule.” – Developer, Birmingham
Meet the Team Behind the Campaigns
Led by marketing consultant Cass Humbert, our digital marketing team brings a mix of creative, strategic, and technical expertise:
- Ed – Paid Ads Manager (Meta & Google)
- Anushka – Senior Social Media Manager
- Veni – Social Media Manager
- Millina – Social Media Co-ordinator
- Jeanne – SEO & Google Ads Manager
- Des – Content Creator
- Ryan – Videographer
Together, we offer full-stack digital marketing strategies to help you stand out in today’s saturated market.
Packages Designed for Real Estate Growth
We offer flexible digital marketing packages that grow with your needs, ranging from organic content to full digital marketing campaigns with ads and website support.
- Starter Package – £600/month: Perfect for consistent, on-brand social media content.
- Content + Ads Package – £1,000–£1,200/month: Ideal for growing your reach with both organic and paid methods.
- Custom Plans: Tailored for developers, multi-branch agencies, or larger campaigns.
We provide flexible, one-time services such as building a new website, supporting a social media campaign, or organizing a full-day content shoot.
Let’s Grow Your Real Estate Business
Your success starts with visibility. The right digital marketing agency doesn’t just get your name out there; it helps you grow a brand that buyers and sellers remember.
Whether you\’re launching a new development, trying to boost lead flow, or building your personal agent brand, Crimson Social delivers the tools and expertise to help you get there. Call us at +44 (0)7415 498670 to schedule your strategy session today. Crimson Social helps UK-based real estate professionals strengthen their brand, generate more leads, and stay ahead with modern digital marketing strategies.
Frequently Asked Questions
Why should I work with a real estate marketing agency instead of doing it myself?
Marketing takes time, strategy, and consistency. Partnering with a real estate marketing company like Crimson Social allows you to focus on listings and clients while we handle your online presence and growth strategy.
How is Crimson Social different from other digital marketing agencies?
We exclusively serve the real estate sector. This gives us a deep understanding of your audience, your goals, and the platforms that drive conversions, which makes our content marketing and ad strategies more effective.
How soon can I expect results from your services?
Most clients see stronger engagement and more inquiries within 4 to 8 weeks. Lead generation and visibility often increase as campaigns build momentum over time.
Can I request a personalised marketing plan?
Absolutely. We offer custom strategies based on your budget, location, service type, and long-term goals. Whether you need web design, content, or full digital marketing strategies, we can help.
How do I get started?
Book a discovery call so we can learn more about your needs. From there, we’ll recommend the best plan or service package for your real estate business. Call us at +44 (0)7415 498670 to begin.
