Estate agency has always been built on relationships, trust, and local reputation. Today, those same principles apply online. Vendors and landlords now research agents on Instagram, LinkedIn, and Google before they ever make contact. Your digital presence is no longer optional. It is part of how instructions are won.
That is why we have launched The Agent Academy, a new learning community designed specifically to provide practical social media training for estate agents who want to generate more leads, build credibility, and stay visible in their market.
The Agent Academy is hosted on Skool and is completely free to join, with optional paid courses available for those who want to go deeper.
Why We Created The Agent Academy
Most agents know they should be using social media. Very few have been shown how to use it in a way that actually drives business.
Generic marketing courses are not built for estate agency. They do not reflect the realities of winning instructions, managing pipelines, or positioning yourself as the trusted local expert.
We created The Agent Academy to solve that problem by focusing only on what works for estate agents.
This is not theory. It is structured, practical guidance based on how homeowners actually choose an agent today.
What You Will Learn
Inside The Agent Academy, you will find training designed to help you turn attention into conversations and conversations into valuations.
Our courses cover:
Instagram for Estate Agents
Learn how to build a profile that creates trust instantly, what to post to stay visible locally, and how to turn followers into enquiries.
LinkedIn for Winning Instructions
Position yourself professionally, stay front of mind with your network, and use content to build long term credibility with potential sellers and referrers.
Content Creation Made Simple
Understand what to post, how often to post, and how to create content that reflects your expertise without it becoming a full time job.
Running Paid Ads That Support the Seller Journey
Discover how advertising can build awareness, familiarity, and trust over time rather than relying on short term lead generation alone.
Email Marketing for Estate Agents
Learn how to use your database properly, build trust, and generate repeat opportunities from contacts you already have.
Weekly Live Drop In Sessions
Learning is useful. Applying it is what creates results.
Every week, we run live drop in sessions where members can ask questions, get feedback, and receive help with real challenges such as:
• Reviewing social media profiles
• Improving content ideas
• Understanding ad performance
• Structuring campaigns
• Using email databases effectively
These sessions are designed to give estate agents direct, practical support rather than leaving them to figure things out alone.
Built Specifically for Estate Agents
Everything inside The Agent Academy is tailored to the estate agency environment.
We focus on:
• Winning instructions rather than chasing vanity metrics
• Building local recognition over time
• Creating consistent visibility in your patch
• Supporting the real decision making journey of sellers
• Using marketing to reinforce relationships, not replace them
This makes the training directly relevant whether you are an individual negotiator, a lister, or a business owner.
Free to Join. Designed to Grow With You
Joining The Agent Academy is free.
Members get access to the community, core training, and weekly support sessions at no cost. This allows agents at any stage to start improving their marketing without risk.
Optional paid courses are available for those who want deeper, more structured implementation training in areas such as advertising systems or advanced content strategy.
Why Social Media Training for Estate Agents Matters Now
The way sellers evaluate agents has changed. Before inviting someone out for a valuation, they often check:
• Your recent activity online
• The quality of your content
• Whether you appear knowledgeable and consistent
• How visible you are compared to competing agents
A strong digital presence reinforces the same trust signals that used to come purely from shopfronts, boards, and recommendations.
Estate agents who understand how to use social media properly are not replacing traditional methods. They are strengthening them.
Join The Agent Academy
If you want structured, practical social media training for estate agents that focuses on generating real opportunities rather than just posting for the sake of it, The Agent Academy is now open.
You can join for free, access the training, and take part in the weekly sessions immediately.
👉 Join The Agent Academy here:
