In today’s digital world, social media has become the most powerful way for real estate agents to connect with potential clients, grow their online presence, and build trust. Traditional marketing methods, like flyers, cold calls, and window displays, are no longer enough. Buyers and sellers now scroll, tap, and swipe to search for their dream homes.
Whether you’re an estate agent in a large city or a local expert in a small town, this blog will show you exactly how to use social media platforms to build a strong real estate marketing strategy that gets results.
Let’s dive into these easy-to-follow, practical, and proven social media marketing ideas for real estate businesses.
Over 90% of buyers start their property search online. Many of them are first-time homebuyers under 40, which makes social media platforms like Instagram, Facebook, LinkedIn, and TikTok the go-to channels for connecting with them.
Why Social Media for Real Estate Matters
Here’s why social media for real estate works so well:
- It helps you connect directly with potential buyers and sellers in your area.
- You can share updates in real-time, post listings instantly, and respond to questions fast.
- Social media builds your brand while creating trust and long-term relationships.
Whether you\’re an independent agent or running a large team, investing in estate social media marketing helps you stay ahead of the curve.
1. Show Off Properties with Personality
Instead of just sharing static photos of a home, tell a story with your listing.
Try these ideas:
- Post walk-through videos of the property.
- Add captions like “You won’t believe what’s inside this kitchen…”
- Use voiceovers or on-camera clips that feel personal and authentic.
Tip: A casual tone works well. Imagine you’re talking to a friend about a great home you just visited.
2. Embrace Short-Form Video Content
From TikTok to Instagram Reels and YouTube Shorts, short-form video is dominating.
Video ideas for real estate agents:
- “3 Things to Look for at a Viewing”
- “How Much Home Can You Get for £300,000 in [Your City]?”
- “What I’d Never Do When Buying a Flat”
These quick, engaging posts on social media keep people watching and help build authority.
3. Highlight the Local Lifestyle
Buyers and sellers want more than just a house; they want a lifestyle. Show what it’s like to live in the area.
Great content ideas include:
- Videos of local cafés, parks, and shops
- Reviews of nearby schools or gyms
- A guide to walkable areas or quiet streets
Tag local businesses to expand your reach and show community support.
4. Share Real Advice for Real People
Nothing builds trust faster than helpful, no-fluff content.
Common questions to answer:
- “What’s the difference between leasehold and freehold?”
- “How do I stage my home for a quick sale?”
- “Should I buy now or wait?”
Use Q&A formats, quick tips, or carousel posts to educate and attract potential clients.
5. Brand Your Graphics and Feed
Your Instagram or Facebook feed should be visually consistent. A clean, professional look builds brand recognition and makes your online presence stand out.
Use tools like:
- Canva (for DIY designs)
- Crimson Social (for professional support)
Types of branded content:
- “Just Sold” graphics
- Testimonials from happy clients
- Market updates and stats
6. Keep Posting Consistently
The algorithm favors consistency. Aim to post 3–5 times a week, plus a few Stories daily.
Use scheduling tools like:
- Meta Business Suite
- Later
- Buffer
A well-planned calendar saves time and helps you stay visible to potential buyers.
7. Talk About Market Trends (Simply)
Market trends may sound dry, but they’re essential for showing your expertise.
Try content like:
- “What Today’s Mortgage Rates Mean for Buyers”
- “How the Market’s Changed This Year in [City]”
- “Why This Is a Great Time to Sell”
Keep it short, visual, and easy to understand, even for first-time homebuyers.
8. Celebrate Your Clients
Real success stories build real trust.
Try:
- Selfies of clients holding keys
- Quick videos about their journey
- “Just Bought” announcements
Tip: Always get permission and tag the client to expand visibility.
9. Share Behind-the-Scenes Moments
Let your audience see the real you. Building relationships starts with being authentic.
Examples:
- Prepping a house for a viewing
- What your open house setup looks like
- Your daily routine as a real estate agent
Even showing your dog riding along in the car counts!
10. Promote Local and Community Events
Support your area by getting involved in community events and posting about them.
Examples:
- School fairs
- Food truck nights
- Farmers markets
- Charity fundraisers
Tagging local businesses and venues boosts reach and goodwill.
11. Run a Weekly Tip Series
Make it easy to plan your content by creating recurring posts.
Ideas:
- #TipTuesday: “How to Pick the Right Mortgage Advisor”
- #FirstTimeFriday: “Don’t Forget About Closing Costs!”
This builds credibility and keeps followers coming back for more.
12. Use Paid Ads to Get More Leads
With as little as £20–£50, you can promote posts to reach more people in your area.
Benefits:
- Target people by postcode, age, income, or job title
- Use lead forms to collect emails
- Promote listings or your brand
If you\’re not sure where to start, an agency like Crimson Social can help set up high-converting real estate campaigns.
13. Post Testimonials That Build Trust
Reviews act as social proof. They help others feel confident working with you.
Formats to try:
- Screenshot of a Facebook or Google review
- Client video testimonials
- “5-Star Friday” graphics
Always include names or photos (with permission) to add authenticity.
14. Use Effective Hashtags
Hashtags help new people find your content. You don’t need 30; just a few targeted ones.
Best practices:
- Local: #BirminghamHomes #EdinburghRealEstate
- General: #HomeForSale #UKProperty
- Custom: Create your own brand tag (e.g. #SoldBySimone)
Place them in the first comment or bottom of the caption.
15. Go Live and Answer Questions
Live video creates connections in real-time.
Topics to go live about:
- “Ask Me Anything” for first-time homebuyers
- Behind the scenes of an open house
- Weekly market wrap-up
Bonus: Lives boost reach because platforms favor live engagement.
16. Repurpose and Reuse Your Content
You don’t need to start from scratch every time. Get more value from every post.
Smart repurposing flow:
- Blog → Instagram carousel
- Market update → Facebook graphic
- Listing video → TikTok + YouTube Short
Reusing content saves time and expands your reach across platforms.
17. Optimise Your Bio and Link Section
Your profile should clearly explain who you are, what you do, and how people can contact you.
Include:
- Your full name and role
- Location and specialties
- Clear CTA (e.g. “Book a viewing” or “DM to chat”)
Use tools like Linktree or Beacons to organise links to listings, booking pages, and testimonials.
18. Partner with Local Businesses
Working with local businesses is a win-win for content and community connection.
Collaboration ideas:
- Joint giveaways with a coffee shop or bakery
- “Local spotlight” featuring a business owner
- Guest blog or video from a home stager or cleaner
This creates fresh content and introduces you to a wider audience.
19. Pin a Welcome Video
A short welcome video can help new visitors understand your value right away.
Include:
- Who you are
- What services you offer
- How clients can work with you
Keep it under 60 seconds and pin it to the top of your profile.
20. Track What Works
The best social media strategy evolves based on what your audience responds to.
Key metrics to track:
- Likes, shares, and comments
- Link clicks and lead form submissions
- Video views and saves
Use this data to improve your real estate marketing plan monthly.
Bonus Tips for Real Estate Agents in the UK
- Speak clearly about stamp duty, leasehold vs freehold, and UK-specific terms.
- Tailor listings and content to local audiences.
- Don’t be afraid to show your personality; people work with agents they like.
Want Help Putting It All Together? Make Your Social Media Work Smarter
If you\’re serious about growing your real estate brand, showing up online isn’t enough. You need a plan. That’s why many real estate agents and property businesses turn to professional support to stay consistent, creative, and competitive on the top social media platforms.
At Crimson Social, we offer tailored solutions for estate agents who want to improve their online presence, connect with potential clients, and stay ahead of shifting market trends, without spending hours planning posts.
Our packages are designed to support your growth, whether you\’re just getting started or ready to scale. We help with:
- Eye-catching visuals and videos for daily posts on social media
- Monthly content calendars tailored to your brand and area
- Paid ad strategies to reach potential buyers fast
- Easy-to-understand analytics so you know what’s working
- Hands-on support so you can focus on working with buyers and sellers
Want to see how our content packages can fit your goals? Explore our real estate marketing packages to find the right fit for your business.
Let’s create a powerful, consistent social media strategy that drives engagement, builds credibility, and brings in real results, so you can focus on what matters most: building relationships and closing deals.
Why Work With Crimson Social?
At Crimson Social, we help real estate agents stand out, grow fast, and dominate their local markets with smart, modern marketing strategies built for today’s digital world.
We don’t just post content, we craft scroll-stopping visuals, write persuasive captions, and plan strategic campaigns that turn passive viewers into potential clients. We understand what it takes to compete in a busy feed, and we know how to make your brand the one buyers, sellers, and homeowners remember.
Our services are designed specifically for real estate businesses, so everything we do is backed by industry expertise and proven to get results.
What We Can Help You With:
- Custom Content Creation: Branded posts, listing highlights, and lifestyle content designed to reflect your style and attract your audience.
- Video Marketing: Short-form video, Instagram Reels, and TikTok strategies that boost reach and engagement.
- Graphics & Templates: Eye-catching visuals for listings, testimonials, promotions, and more, ready to post.
- Content Calendars: Stay consistent with monthly plans that match your tone and target market trends.
- Paid Advertising Campaigns: Targeted Meta and Google ads to reach serious potential buyers fast.
- Performance Reporting: Know what’s working and what to improve with monthly insights and metrics.
- Local Market Expertise: We help you highlight local events, community businesses, and area-specific content that drives trust.
Final Thoughts: It’s Time to Stand Out Online
Social media isn’t just an option anymore; it’s essential for real estate businesses looking to grow. Whether you’re working with first-time homebuyers, seasoned buyers and sellers, or families ready for their next move, a solid online presence can be the difference between being scrolled past or getting the call.
But here’s the good news: you don’t have to do it all yourself.
At Crimson Social, we help real estate agents and agencies turn ideas into action. We craft powerful content that builds trust, captures attention, and keeps your brand top of mind. From daily posts on social media to paid ads, video strategy, branding, and analytics, we’re your one-stop partner for estate social media marketing that works.
We don’t just create content; we help you create conversations, build relationships, and attract the potential clients that matter most.
Let’s build a smart, consistent, and profitable social media strategy together. Get in touch today and let Crimson Social help your business stand out in a crowded market.
Book Your Discovery Call Today
Are you a real estate agent struggling to stay consistent on social media or unsure what to post next? You’re not alone, and that’s exactly why we’re here.
At Crimson Social, we help agents like you turn social media into a powerful tool for growth. Whether you\’re brand new to digital marketing or just need support to level up, we’ll build a plan that fits your goals and saves you time.
We’ll create content that catches attention, builds trust, and brings in the right kind of followers: potential buyers and sellers. From strategy and scheduling to visuals and ads, we handle the hard stuff so you can focus on closing deals and supporting your clients.
✅ Simple
✅ Effective.
✅ Done for you.
Call us now at +44 (0)7415 498670. Let’s create a smart, simple, and powerful social media strategy that helps you attract more buyers and sellers, close more deals, and build lasting relationships.
Frequently Asked Questions
What platforms should I use?ow often should I post?
Start with Instagram and Facebook. Add TikTok for video content and LinkedIn if you want to reach professionals.
How often should I post?
Aim for 3–5 posts a week and at least a couple of Stories daily.
Do I need to be on camera?
It helps build trust, but you can start with voiceovers, photos, or carousel posts if you\’re camera-shy.
Can I handle all this on my own?
Absolutely. We offer custom strategies based on your budget, location, service type, and long-term goals. Whether you need web design, content, or full digital marketing strategies, we can help.
How do I get started?
Yes, but it’s easier with help. Agencies like Crimson Social offer expert support for busy real estate agents who want to scale fast.
We’re not just a service; we’re your real estate marketing partner. Our goal is to save you time, reduce stress, and grow your business through smarter, stronger social media for real estate.
Let Crimson Social handle your digital strategy so you can focus on doing what you do best: closing deals and making your happy clients even happier.
Ready to get started? Call us today at +44 (0)7415 498670.
