At Crimson Social we speak to estate agents every day who know that social media matters, but are not always sure how to make it work for their business. Posting regularly can feel confusing, time consuming and unpredictable. Our new webinar series, Social Media Masterclass, has been created to change that.
This series will take agents step by step through the real mechanics of Instagram, LinkedIn and other platforms, showing how to turn social media from a chore into a reliable way to be seen, build trust and get leads. Rather than vague theory, each session will focus on practical actions you can apply straight away in your own agency.
What the Masterclass will cover
Across the series we will explore the topics that make the biggest difference to estate agents:
- How the Instagram algorithm really works and what it rewards
- Creating content that attracts local homeowners, not just other agents
- Building a professional profile that converts viewers into enquiries
- Using LinkedIn to win instructions and strengthen your personal brand
- Simple systems to stay consistent without spending hours online
Whether you are completely new to social media or already posting but not seeing results, these sessions will give you a clear plan to follow.
Meet your host
The first webinar will be hosted by Cass Humbert, co-founder of Crimson Social. Cass spent five years working at Foxtons before launching her own marketing agency, where she has helped agents across the UK grow their online presence and generate real instructions from social media. She understands both the property industry and the digital world, and knows what works in the real day to day life of an agency.
Join the first session
The opening webinar takes place on 25th February, and we would love to welcome agents from across the country. The session is free to attend and is designed for negotiators, valuers, branch managers and business owners who want to take control of their online visibility.
Future dates in the Social Media Masterclass series will be announced soon, with each webinar focusing on a new area of digital marketing for estate agents.
If you want social media to support your business instead of becoming another job, this series is for you. Register today and start learning how to be seen, build trust and get leads.


