In today’s world, social media isn’t just an extra marketing tool; it’s a necessity for real estate businesses. Whether you’re a small agency or a solo agent, social media can help you connect with potential buyers, build your brand, and sell properties faster. In this blog, we’ll break down why social media is so important for real estate and how to use it effectively.
Why Social Media Matters for Real Estate
Did you know that 95% of homebuyers start their property search online? This means having a strong online presence is more important than ever. Social media platforms like Facebook, Instagram, and LinkedIn allow you to showcase your properties, connect with sellers, landlords, buyers, tenants and stand out in a competitive market. Here are some key benefits:
- Reach More People: Platforms like Facebook and Instagram have billions of users. You can reach local buyers and sellers in your area easily.
- Build Trust: Sharing content that’s helpful and professional helps people see you as an expert they can trust.
- Visual Appeal: Real estate is all about visuals. Platforms like Instagram are perfect for showing off stunning property photos and video tours.
The Best Social Media Platforms for Real Estate in 2025
Not all platforms are the same, and it’s important to focus on the ones that work best for real estate. You can read more here but below are our top platforms:
1. Facebook
- Why Use It: Facebook remains one of the most versatile platforms for real estate marketing. With its massive user base of over 2.9 billion active users, it’s ideal for targeting local buyers and sellers.
- Interesting Stats:
- 90% of real estate agents use Facebook to promote listings and connect with clients.
- Posts with photos receive 120% more engagement than those without.
- Pro Tips:
- Run targeted ads to showcase listings to people actively searching for homes.
- Create engaging posts such as live property tours and client testimonials to build trust and engagement.
2. LinkedIn
- Why Use It: LinkedIn is a powerful platform for professional networking and B2B connections. Real estate agents can connect with developers, investors, and other professionals while building their credibility.
- Interesting Stats:
- LinkedIn has over 900 million members, and posts with images get twice the engagement.
- 59% of LinkedIn users are decision-makers, making it ideal for targeting high-value clients.
- Pro Tips:
- Share insightful content like market updates and success stories.
- Join LinkedIn groups relevant to real estate to participate in discussions and build your network.
- Use LinkedIn Ads to target professionals looking to invest in real estate.
3. Instagram
- Why Use It: Instagram is a visual platform tailor-made for showcasing stunning property photos, virtual tours, and lifestyle shots of neighborhoods. With over 1.3 billion active users, it’s perfect for real estate professionals to connect with potential buyers visually.
- Interesting Stats:
- 90% of Instagram users follow at least one business
- Posts with at least one hashtag get 12.6% more engagement.
- Pro Tips:
- Use Instagram Stories to give behind-the-scenes property tours.
- Leverage Reels to share quick, engaging property highlights or tips for buyers.
- Collaborate with local influencers to reach a broader audience.
9 Best Social Media Strategies for Real Estate in 2025
- Focus on storytelling: Share the story behind the property or the neighbourhood.
- Post daily: Consistency builds trust and keeps your audience engaged.
- Use video: People love video content, whether it’s a property tour or market advice.
- Be authentic: Show your personality; people connect with real humans.
- Engage your audience: Respond to comments and messages quickly.
- Leverage hashtags: Use relevant hashtags to get your posts seen by more people.
- Optimise profiles: Make sure your contact info is easy to find on all platforms.
- Collaborate locally: Partner with local businesses or influencers to expand your reach.
- Track results: Use platform analytics to see what works and adjust your strategy.
Common Social Media Mistakes to Avoid
- Skipping video content: Videos get more engagement than static posts.
- Not being consistent: Irregular posting makes it hard to build trust.
- Ignoring feedback: Responding to comments and reviews builds relationships.
FAQ About Social Media for Real Estate
Why should real estate agents use social media?
Social media is one of the most effective ways to connect with potential sellers, landlords, buyers & tenants, showcase properties, and build your brand. It’s cost-effective and offers tools to target specific audiences.
What’s the best platform for real estate?
Instagram is ideal for visual content like photos and videos, while LinkedIn is perfect for professional networking and connecting with high-value clients.
How often should I post?
Posting daily or several times a week helps keep your audience engaged. Consistency is key.
Can I do it myself or should I hire help?
If you’re short on time or not tech-savvy, hiring a social media expert can save you time and deliver better results.
FAQ About Crimson Social
What does Crimson Social do?
Crimson Social specialises in advertising and social media management for the real estate industry. We help agents and businesses grow their online presence and connect with more clients.
How can Crimson Social help my business?
We create tailored social media strategies, manage your accounts, and run targeted ads to help you generate leads and close more deals.
Do you only work with real estate businesses?
Our expertise is focused on the real estate industry, ensuring we deliver results that matter for your market, however we also work in other industries.
How do I get started?
Contact us through our website or email to schedule a consultation. We’ll discuss your needs and create a plan that works for you.
Using social media for your real estate business is no longer optional. By following these tips and strategies, you can build a strong online presence, connect with more clients, and grow your business. If you need help, Crimson Social is here to take the stress out of managing your social media. Let’s make 2025 your best year yet!
by Cass Humbert
