Why Video Ads Outperform Images in Real Estate Marketing

If you\’re running ads on Meta (Facebook and Instagram), here\’s one thing we\’ve seen time and time again: video ads are the top performers – especially in real estate marketing.

From campaigns we’ve run at Crimson Social, video consistently delivers a lower cost per lead, higher engagement, and better overall ROI than static images. Just look at the screenshot below from a real campaign (top is video, bottom is images). For estate agents looking to generate leads and stand out online, video isn’t optional anymore – it’s essential.

Why Video Ads Work in Real Estate Marketing

In a crowded property market, grabbing and holding attention is key. While image ads still have a place, video content outperforms static creatives across most major ad metrics.

Here’s why video excels in real estate marketing:

• Visual storytelling: A moving image tells the story of a property far better than a photo ever could.
• Personal branding: Estate agents can connect with potential buyers by putting themselves on camera.
• Stronger engagement: Video keeps users watching longer, which signals quality to Meta’s algorithm.

This leads to more visibility, more leads, and ultimately, more conversions.

Estate Agents: Your Brand Deserves Video

In real estate, your two most powerful assets are:

1. Yourself – clients want to work with someone they trust.
2. The properties you’re selling – which look far better in motion than in stills.

Video allows you to:

• Build trust by showcasing your personality and expertise
• Highlight a home’s flow, feel, and lifestyle potential
• Position yourself as a modern, forward-thinking agent

In other words, it’s not just marketing – it’s real estate marketing done right.

Not All Video Ads Are Equal

The biggest mistake agents make is assuming any video will do the trick. But performance depends on getting the details right.

To succeed, your real estate video ads need:

• The right creative strategy
• Content that’s shot vertically, optimised for social platforms
• Captions, hooks, music, and branding that reflect your tone
• A compelling call-to-action and consistent A/B testing

The best real estate marketing videos are those that feel native to the platform, build trust quickly, and drive the viewer to take action.

Need Help With Your Real Estate Video Marketing?

At Crimson Social, we specialise in real estate marketing that gets results.

Here’s how we can help you stand out in a competitive market:

• Develop your ad campaign strategy
• Create high-performing content briefs
• Shoot professional video content of you and your listings
• Edit and optimise your videos for Meta, Instagram Reels, and TikTok
• Run, test, and scale your ad campaigns for better ROI

Whether you’re looking to boost your visibility, generate more buyer leads, or simply modernise your property marketing – we’ve got you covered.

📩 Get in touch today to talk about your next real estate marketing campaign.