INSTAGRAM MANAGEMENT / PROPERTY SPECIALISTS
Instagram management
for estate agents
and property businesses.
Instagram marketing for estate agents, built around your properties and people.
Instagram marketing for estate agents, built around your properties, people and local market. We combine strategy, filming and social media management to build brand awareness through high-quality Reels, carousels and Instagram Stories.
Bespoke monthly fee. Weekly client calls.
DRUCE / AGENT-LED REEL
EXAMPLES OF OUR CLIENT WORK
More than a property feed.
Explore examples of the Instagram content we create for our clients. These Stacks carousels and Chant Reel show how we turn property expertise and audience questions into content.
Stacks / Buying agent expertise
An eight-slide carousel explaining what Stacks does for buyers.
Stacks / Moving to London
A seven-slide carousel built around moving to London.
CLIENT REEL / CHANT
Chant / Landlord advice
A short Reel addressing a question for landlords.
ONE AGREED MONTHLY FEE
Your Instagram,
fully managed.
We agree a bespoke monthly fee upfront, covering strategy, filming, editing, posting, community engagement and performance review.
A weekly call keeps us connected to your business, with time to discuss priorities, share feedback and plan what comes next.
Strategy
We look at why your Instagram isn’t growing, and built a strategy shaped around your audience, business priorities and brand.
Filming
Planned filming that brings your properties, people and expertise into the content.
Editing
Turning the footage into content with a consistent look, clear message and purpose.
Posting
Managing the publishing schedule so your account stays active and considered.
Community engagement
Engaging with your community as part of the agreed management scope.
Performance review
Reviewing what resonates and using those findings to inform the next round of content.
CONSISTENCY + EXPERIMENTATION
A consistent presence.
Room to experiment.
Our typical schedule combines regular main-feed content, daily Stories and a separate programme of Trial Reels. We tailor the final mix to your business and agreed scope.
3
Main-feed posts a week
A considered mix of content that represents your business.
Up to 15
Trial Reels a week
A programme for testing content ideas and learning what resonates.
Daily
Instagram Stories
Regular updates that keep your audience connected to the business.
The schedule above describes our typical approach. Your proposal sets out the agreed deliverables.
CLIENT SPOTLIGHT / DRUCE
A stronger presence.
Measurable growth.
Our work with Druce combines property content, educational ideas and regular testing. Over more than two years, the partnership generated 49 enquiries through Trial Reels alone.
190%+
Instagram follower growth
250,000+
Monthly organic views
759,000
Accounts reached in 90 days
“Big thanks to Cass and the team for the consistently high standard on our Instagram and Facebook presence.”
Pei Li
Marketing Manager · Druce
Earlier profile
Later profile
Earlier profile snapshots. The case study reports later results, including 3,500+ followers.
A few practical questions.
How much does Instagram management cost?
Pricing is bespoke. We agree a monthly fee upfront based on your business and the scope of work, including strategy, filming, editing, posting, community engagement and performance review.
How often will you post?
We normally publish three main-feed posts a week, up to 15 Trial Reels a week and daily Stories. We confirm the schedule and deliverables as part of your proposal.
What should an estate agent post on Instagram?
Property listings, local market updates, seller advice, team introductions and neighbourhood videos all give people reasons to follow your estate agency. The mix should demonstrate your knowledge as a local market expert and reflect your wider marketing strategy.
We plan Instagram content around your audience, choosing the format that best suits each subject.
Is filming included?
Yes. Filming forms part of the monthly service. We agree the filming requirements and arrangements for your business when setting the scope.
How involved will we need to be?
We have a weekly call with clients to discuss priorities, feedback and upcoming content. We will also agree how your team contributes to filming and planning.
Who do you work with?
We work with large agency groups, independent agencies, property developments and individual agents. The strategy and content reflect your business and audience.
Let’s build an Instagram presence
that reflects your business.
Tell us where you want to take your brand. We’ll discuss the content, support and scope that could help you get there.