We know property. We know marketing.

Crimson was founded in 2023 with a simple idea: to help estate agents get more from their social media.

After five years at Foxtons, working across sales, marketing and operations, Cass left to build something of her own. Having worked inside one of the UK’s best-known estate agencies, she understood the property industry inside out and saw first-hand how much opportunity there was for agents to use social media more effectively.

Not long after, Ed left the world of big tech to join her, bringing his background in performance marketing and paid advertising to Crimson.

What started as a social media agency has grown into a full-service property marketing agency with a full time team.

Today, we work almost exclusively with businesses in the property industry, combining social media, paid advertising, SEO, content and web to help our clients build their brands and generate more business.

Property isn’t just another sector for us

Working predominantly with property businesses means we understand the market our clients operate in, the customers they’re trying to reach and the challenges that come with marketing property.

We understand the difference between generating a lead and generating a lead that’s actually worth speaking to. We know that marketing a £2 million development requires a different approach to winning landlord instructions. 

Everything working together

Social media is still at the heart of Crimson, but we’ve expanded our services as our clients’ needs have grown.

Our team now works across organic social media, Meta and Google advertising, content, SEO and websites, giving property businesses one team that can manage their marketing across multiple channels.

Rather than treating each channel in isolation, we look at how they work together.

Great content builds familiarity with your brand. Paid advertising puts it in front of the right people. Search captures people when they’re actively looking. And your website turns that attention into enquiries.

A property marketing partner

We don’t want to be an agency that sits on the outside of your business, sends over a monthly report and disappears.

We work closely with our clients to understand what they’re trying to achieve, what’s happening commercially and where marketing can make the biggest difference.

Our goal is to be the specialist marketing agency that property businesses can trust with their brand, their marketing and their growth.

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