META ADS / FACEBOOK & INSTAGRAM
Facebook & Meta Ads
for Estate Agents.
Turn attention into property enquiries
Reach potential buyers, sellers and landlords through Facebook and Instagram advertising. We manage the strategy, creative, landing pages and optimisation around the enquiries your business needs.
Full campaign management. Advertising spend charged separately.
CLIENT CAMPAIGN / HAUS PROPERTIES
META CAMPAIGN RESULTS / HAUS PROPERTIES
565 buyer leads.
One focused Meta campaign.
For a Battersea development, our Facebook and Instagram campaigns generated 565 buyer leads over three months, from £8,900 in Meta advertising spend.
565
Buyer leads from Meta
£15.75
Average Meta cost per lead
3 months
Campaign duration
The wider campaign combined Meta, Google Ads and a custom landing page, generating 601 buyer leads and 9 confirmed property sales in total. Those sales are reported for the combined campaign.
Results from this specific campaign. £8,900 covers Meta advertising spend, excluding our management fee.
WHAT DO YOU WANT TO GENERATE?
The enquiry shapes
the campaign.
Facebook ads for estate agents need a clear offer and a clear next step. We shape the message, creative and enquiry journey around your business objective.
Seller valuation enquiries
Introduce your agency to homeowners and explain why they should choose you for a valuation.
Buyer enquiries
We generate buyer enquiries for property developers. Invite buyers to request details or arrange a viewing.
Landlord enquiries
Show property owners how your lettings and management service can support them.
FROM THE ADVERT TO THE ENQUIRY
Give people a reason
to take the next step.
We plan the message and the experience together. The advert introduces your offer; the landing page gives people the information and confidence to enquire.
An offer worth noticing
A property, a development or a service benefit that gives your audience a reason to pay attention.
Creative built around the message
Copy, imagery and video that communicate the offer and reflect your brand.
A clear route to enquire
A focused landing page and conversion tracking to connect advertising with enquiries.
CLIENT WORK / HAUS CAMPAIGN LANDING PAGE
WHAT YOUR MANAGEMENT FEE COVERS
The full campaign.
Managed together.
Our fee covers strategy, creative, campaign setup, landing pages, tracking, optimisation and reporting. Advertising spend is separate, with platform payments handled by you or by us, as agreed.
01
Strategy & planning
Agree the audience, offer, objectives and campaign direction.
02
Copy & creative
Develop the advertising copy, imagery and video for the campaign.
03
Campaign setup
Build the Facebook and Instagram campaigns around the agreed plan.
04
Landing pages & tracking
Create the enquiry destination and set up conversion measurement.
05
Testing & optimisation
Use campaign data to test ideas and refine creative, messaging and delivery.
06
Performance reporting
Review enquiry volume, advertising spend and cost per lead to inform the next decisions.
Your Meta Ads questions.
How much does Meta Ads management cost?
We scope the management fee around your campaign requirements. The fee covers the full service, including creative, landing pages and tracking. Advertising spend is charged separately.
Read our article on how much to spend on Meta Ads for more information on budgeting.
Are Facebook and Instagram both included?
Yes. Our Meta Ads service covers campaigns across Facebook and Instagram. We review performance to guide how the campaign develops.
Do you create the adverts and landing pages?
Yes. Strategy, advertising copy, creative production, campaign setup, landing pages, tracking, optimisation and reporting are included in the management service.
Who pays the advertising spend?
Advertising spend is separate from our management fee. You can pay the platforms directly, or we can handle those payments on your behalf, as agreed.
Can you generate seller and landlord enquiries as well as buyer leads?
Yes. We plan campaigns for seller valuation enquiries, buyer enquiries and landlord enquiries. The offer and enquiry journey are tailored to the objective.
Should we use Meta Ads or Google Ads?
Meta introduces your properties and services through Facebook and Instagram. Google Search ads reach people searching for relevant terms. We can discuss whether one channel or a combined approach fits your objectives.
Read our Meta Ads vs Google Ads comparison or explore our Google Ads service.
Let’s plan your next
property campaign.
Tell us about your business, your offer and the enquiries you want. We’ll discuss how Meta Ads could support your goals.