Home / Who We Help / Estate Agent Marketing
ESTATE AGENT MARKETING / CRIMSON SOCIAL
Estate agent marketing.
Built around
your agency.
Build a recognisable brand, reach sellers and landlords, and give people a reason to choose your agency. Crimson brings social media, paid advertising, SEO, websites and video together around your local market and business goals.
MARKETING FOR ESTATE AGENTS
Be known locally.
Be considered when it matters.
Your marketing needs to speak to people at different stages: a homeowner thinking about selling, a landlord reviewing their agent, or a buyer exploring a new area. We shape the message and the next step around each audience.
Sellers & valuations
Show homeowners your local knowledge, the people behind the agency and how you market homes. Give them a clear route to request a valuation or start a conversation.
Landlords & lettings
Explain your lettings and management services, answer the questions landlords ask and make it straightforward to discuss a property with your team.
Buyers & applicants
Bring properties and neighbourhoods to life through useful content and video, with clear routes to enquire, register requirements or arrange a viewing.
DIGITAL MARKETING FOR ESTATE AGENTS
One agency.
A connected marketing approach.
Choose support for one channel or combine services into a wider estate agency marketing plan. The mix should reflect your priorities, budget and capacity to follow up enquiries.
Social media management
Build familiarity through a planned mix of listings, local insight, market guidance and team content. We create and manage content that reflects your agency’s voice.
Meta Ads
Use Facebook and Instagram campaigns to introduce your agency, promote relevant services or support property campaigns, with creative and enquiry routes shaped around the audience.
Google Ads
Reach people actively searching for the services you offer. Connect relevant searches with focused ads and pages that explain why someone should contact your agency.
SEO for estate agents
Develop your service and location content, local search presence and technical foundations so your website clearly communicates what you do and where you operate.
Estate agent website design
WordPress websites that bring together your brand, services, local expertise and enquiry journeys. We agree the features and any integration requirements before the build.
Property & agency video
Create property tours, agent-led content and neighbourhood films that help people understand the homes you market and get to know your team.
CLIENT WORK / DRUCE
Property expertise.
Brought to life on social.
Our work with Druce combines organic social strategy, property content, short-form video and regular performance reviews. The content brings together the agency’s homes, people and local knowledge.
1,200 → 3,500+
Instagram followers over a partnership of more than two years.
759,000
Accounts reached during the 90-day period reported in the case study.
These are organic social results from Druce’s published case study, rather than a forecast of enquiries or instructions.
HOW WE WORK WITH YOUR AGENCY
Start with your priorities.
Build from there.
01 / UNDERSTAND
Your agency & market
We discuss your branches, services, audiences and current marketing, along with the enquiries you want to generate and what happens after someone contacts you.
02 / PLAN & CREATE
A practical plan
We agree the channels, content, scope and responsibilities. Your team’s knowledge of the market helps shape the messages, creative and pages.
03 / REVIEW & REFINE
Clear next steps
We review the measures relevant to the work, from content reach to website actions and enquiries where tracking allows. Your feedback on lead quality helps guide the next changes.
YOUR QUESTIONS
Before we
get started.
What does an estate agent marketing agency do?
We help plan and deliver the marketing that introduces your agency to potential clients and supports their journey towards an enquiry. That can include social media, advertising, search optimisation, a website or video, depending on the scope you need.
Do we need all of your services?
No. We can focus on a specific service or combine several channels. We will discuss your priorities and current setup before recommending a scope.
Can you support letting agents and multiple branches?
Yes. We can shape the content and campaigns around lettings, property management and individual branch areas, while keeping the wider agency brand consistent. We agree the locations and workload at the outset.
Can you help us generate valuation enquiries?
We can plan content, campaigns and website journeys around valuation enquiries. Results depend on factors including your market, offer, budget and follow-up. We will agree what can be measured rather than promise a fixed number of instructions.
Can you work alongside our in-house team?
Yes. We can discuss where you need extra support and agree who handles content, approvals, campaigns and reporting, so responsibilities are clear.
How much does estate agent marketing cost?
The fee depends on the services, content requirements, locations and level of ongoing support. We will agree a scope and quote before work begins, with advertising spend identified separately.
Can you improve our existing website?
We can review your website and discuss whether changes to its structure, content and enquiry journeys would meet your goals, or whether a new WordPress build makes more sense. Read our guide to estate agent website design for more on planning your site.
Let’s talk about
your agency.
Tell us about your local market, your current marketing and what you want to achieve next.