Google for Estate Agents
Google Search campaigns that help estate agents, developers and property businesses reach buyers and sellers actively searching for properties and property services.
Why Google Ads for Estate Agents?
When someone searches Google for an estate agent, property valuation, new development or home in a specific location, they’re already showing intent.
Google Ads gives property businesses the opportunity to appear at the moment potential customers are actively looking, putting your properties and services in front of people when they’re most likely to take action.
Reach people actively searching
Put your agency, properties and developments in front of potential customers searching for exactly what you offer, from local estate agents and property valuations to new-build homes and apartments for sale.
Capture high-intent demand
Unlike channels that rely on interrupting someone's attention, Google Search lets you target people who are already looking. The right campaign can turn that existing demand into enquiries, viewings and valuation opportunities.
Target the searches that matter
Not every Google search is worth paying for. We build tightly targeted campaigns around the keywords, locations and search intent most relevant to your business, while excluding searches unlikely to generate genuine opportunities.
Measure what turns into business
Track which campaigns, keywords and searches generate enquiries, then use that data to improve performance. Where possible, we connect advertising data with lead and CRM data to understand which enquiries become genuine opportunities.
Your Google Ads should turn searches into enquiries
Reach high-intent searchers
Capture local demand
Track enquiries and improve performance
What Our Google Ads Management Includes
Google Ads Strategy
A successful Google Ads campaign starts with understanding what your potential customers are searching for and where the greatest commercial opportunities lie.We define your objectives, locations, budgets, target searches and campaign structure before anything goes live. Whether you're looking to generate valuation enquiries, find buyers for a development or increase instructions in a particular area, we build campaigns around the result you want to achieve.
Campaign & Keyword Setup
We build tightly structured Search campaigns around the services, properties and locations most relevant to your business.This includes keyword research, campaign and ad group structure, location targeting, negative keywords, bidding, conversion tracking and ad creation. Our aim is to focus your budget on searches with genuine commercial intent rather than paying for irrelevant traffic.
Ad Copy & Landing Pages
Getting the click is only part of the job.We create and test ads that closely match what potential customers are searching for, while making your proposition stand out against competing agents and property businesses. We also review the journey after the click, helping improve landing pages and enquiry paths to turn more traffic into leads.
Optimisation and Reporting
We continuously monitor what people are searching, which keywords generate enquiries and where your budget is producing the strongest results.We optimise bids, budgets, search terms, negative keywords, ads and landing pages over time, focusing on the metrics that matter to your business rather than simply clicks and impressions.
Independent estate agents
Compete for high-intent local searches and reach potential sellers and buyers actively looking for an agent or property in your area.
Multi Branch Agencies
Build location-specific campaigns around individual branches, services and territories, capturing search demand across multiple markets while maintaining control over budgets and performance.
Property Developers & New Homes
Reach buyers actively searching for new-build properties, developments and homes in specific locations, driving qualified traffic directly to your development pages.
Growing Estate Agencies
Turn Google Search into a more consistent source of enquiries as you expand into new locations, increase instructions or grow your property portfolio.
Who This Is For
Clients we have successfully worked with
Frequently Asked Questions.
We specialise in property marketing. We work with estate agents, lettings agencies, property developers, new homes teams, PropTech businesses and other property brands.
We primarily manage Google Search campaigns focused on generating high-intent traffic and enquiries. Depending on your objectives, we can also use other Google Ads campaign types where they make commercial sense.
Yes. Google Ads can target searches made by homeowners actively looking for estate agents, property valuations and related services. Performance will depend on factors including your location, competition, search demand, proposition and landing page.
We research the searches potential customers are making and assess them based on relevance, intent and commercial value. Campaigns are then structured around tightly related groups of keywords, with negative keywords used to reduce irrelevant traffic.
There isn’t a single budget that works for every estate agent. The appropriate spend depends on your locations, competition, search volumes, objectives and the services or properties you’re promoting. We recommend a budget based on the opportunity available in your market.
We regularly review the actual search terms triggering your ads and add negative keywords to exclude irrelevant traffic. We also use tightly structured campaigns, keyword targeting and location settings to keep spend focused.
Yes. We write and test ads around the searches we’re targeting, your proposition and the actions we want potential customers to take.
Google Ads can begin generating traffic as soon as campaigns go live, but meaningful performance data takes time to build. We monitor early results and continually optimise the campaign as we learn which searches, ads and audiences generate the strongest enquiries.