GOOGLE ADS / PROPERTY SEARCH CAMPAIGNS
Google Ads
for Estate Agents.
Turn searches into sales.
Connect with people searching for properties, valuations and letting services. We manage your search campaigns, landing pages and tracking around the enquiries you want to generate.
Full campaign management. Advertising spend charged separately.
CLIENT AD PREVIEW / HAUS PROPERTIES
GOOGLE ADS RESULTS / HAUS PROPERTIES
Reaching buyers
already searching.
For the Haus Properties Battersea campaign, Google Ads generated 36 buyer leads from £1,900 in advertising spend over three months.
36
Buyer leads from Google Ads
£52.78
Average Google cost per lead
3.47%
Google conversion rate
Google captured active buyer demand as part of a wider campaign with Meta and a custom landing page. Together, the campaign generated 601 leads and 9 confirmed property sales.
Three-month case study results. The 10 sales relate to the combined campaign. Advertising spend excludes our management fee.
START WITH THE SEARCH
Different searches.
Different opportunities.
We shape the campaign around the service or property you want to promote, with advert copy and landing pages that answer the search.
Seller valuation enquiries
Reach homeowners searching for estate agents or valuation services in your area.
Buyer enquiries
Connect with searches for relevant locations, property types and developments.
Landlord enquiries
Reach property owners looking for letting agents or property management services.
FROM THE SEARCH TO THE ENQUIRY
Make every step
feel relevant.
A search reveals what someone is looking for. We connect that intent with a clear advert and a focused landing page.
Relevant keywords
Plan the search themes around your offer, service area and campaign goals.
Clear, specific adverts
Write messages that explain what you offer and give people a reason to click.
A focused landing page
Help visitors find the information they need and take the next step towards an enquiry.
CLIENT WORK / HAUS CAMPAIGN LANDING PAGE
MEASURE, REVIEW, REFINE
Understand which searches
lead to action.
We review search terms, advertising spend and recorded conversions to guide improvements. Breaking performance down by ad group helps us assess the different themes within a campaign.
Google Ads reporting snapshots, shown separately from the three-month case study above.
WHAT YOUR MANAGEMENT FEE COVERS
Your search campaigns.
Fully managed.
The management fee covers strategy, copy and creative, campaign setup, landing pages, tracking, optimisation and reporting. Advertising spend is separate, with platform payments handled by you or by us, as agreed.
01
Research & strategy
Plan the search themes, offer and campaign objectives.
02
Ad copy & assets
Write the adverts and prepare the supporting campaign assets.
03
Campaign setup
Organise keywords and ad groups around relevant search intent.
04
Landing pages & tracking
Build the enquiry destination and set up conversion measurement.
05
Ongoing optimisation
Review search terms, add exclusions and refine bids, messages and campaign settings.
06
Performance reporting
Make spend, enquiry volume and cost per lead clear so you can assess performance.
Your Google Ads questions.
How much does Google Ads management cost?
We scope the management fee around your campaign requirements. The fee covers the full service, including landing pages and tracking. Advertising spend is charged separately.
Who pays Google for the advertising?
You can pay Google directly, or we can handle the platform payments on your behalf, as agreed. Advertising spend remains separate from the management fee.
Do you create the landing pages?
Yes. Landing page creation and conversion tracking are included, alongside campaign strategy, setup and ongoing management.
Can you generate seller and landlord enquiries as well as buyer leads?
Yes. We plan campaigns around seller valuations, buyer enquiries and landlord enquiries. Keywords, advert copy and landing pages reflect the objective.
How do you measure performance?
We review advertising spend, recorded conversions and cost per lead. We agree what counts as an enquiry and use the campaign data to guide improvements.
Should we use Meta Ads or Google Ads?
Meta introduces your properties and services through Facebook and Instagram. Google Search ads reach people searching for relevant terms. We can discuss whether one channel or a combined approach fits your objectives.
Read our Meta Ads vs Google Ads comparison or explore our Google Ads service.
Make your next campaign
start with the right search.
Tell us about your business, your locations and the enquiries you want. We’ll discuss how Google Ads could support your goals.