01 / Attract
Be known locally.
Show sellers your local expertise, give landlords a reason to switch and put properties in front of relevant buyers.
Organic · Meta · Google The Crimson Method
More visibility.
More sales.
One method.
More seller valuations. More landlord enquiries. More suitable buyers. We connect your marketing, website and follow-up around the opportunities your agency wants, so your team can focus on winning instructions and progressing sales and lettings.
Sellers. Landlords. Buyers. One connected journey.
Your agency’s enquiry journey01 → 05
Organic content
Paid campaigns
02
Landing page & enquiryValuation requests. Landlord and buyer enquiries.
03
CRM & lead routingThe right enquiry, sent to the right branch.
04
Follow-up & nurtureKeep in touch until they are ready to move.
05
Your sales & lettings teamYou call, book valuations and arrange viewings.
↺ Campaign data + sales feedback → continuous improvement
BUILT FOR ESTATE AGENTS & PROPERTY DEVELOPERSBUILT AROUND YOUR PATCH, PRIORITIES AND BUDGET.
01 / The connected journey
More opportunities.
Less chasing.
Getting views but few valuation requests? Paying for enquiries that go nowhere? We connect each stage around the sellers, landlords and buyers your team wants to speak to.
02 / Convert
Make it easy.
Give each audience a clear next step: book a valuation, discuss a rental property or enquire about a home.
Pages · Forms · Tracking03 / Connect
Make it flow.
Capture useful details and route enquiries to the right branch or negotiator, reducing manual copying between systems.
CRM · Routing · Notifications04 / Nurture
Keep it moving.
A seller may be months from moving. Keep in touch through automated follow-up so the enquiry does not go cold.
Follow-up · Lead management05 / Handover
Start the conversation.
Your team calls, books valuations and viewings, and wins instructions. Their feedback helps us improve the enquiries.
Valuations · Instructions · Viewings↺ Track what matters: enquiry quality, booked valuations, viewings and instructions where your data allows.
02 / Embedded in your business
Your team is busy.
We keep it moving.
Between valuations, viewings and sales progression, marketing can slip down the list. Content becomes sporadic, enquiries sit in different systems and follow-up depends on who has a spare moment.
We embed ourselves in your agency, learning your patch, stock and instruction targets. Then we manage the agreed marketing and lead journey, building your own enquiry routes alongside the portals and keeping your team informed.
The working relationship
Crimson builds and manages.
- Content and campaigns for your local market
- Valuation, landlord and buyer enquiry pages
- CRM connections and branch-level lead routing
- Automated follow-up and lead management
- Lead-quality reviews, reporting and optimisation
Your negotiators take the conversation forward
You call the leads, book valuations, win instructions and handle viewings. Tell us which enquiries are progressing so we can refine the marketing around them.
03 / Built around your investment
One method.
Your starting point.
Need more sales instructions, a stronger lettings book or buyers for available stock? We focus your budget on the priority that matters most to your agency.
A focused starting point / smaller budgets
Turn local knowledge
into enquiries.
Use local insight, property videos and practical advice to build trust with sellers, landlords and buyers. Every content plan gives people a clear route to request a valuation or discuss a property.
Discuss an organic-led plan ↗Your plan can include
- A content strategy for your patch and audience
- Property, local-area and agent-led content
- Clear routes to valuations and property enquiries
- Agreed lead handling using your existing setup
- Performance reviews and content testing
A campaign-led approach / medium budgets
Reach the people
you want to speak to.
Run campaigns around seller valuations, landlord instructions or buyer demand. Connect the advert to a relevant page and follow-up process, with useful questions to help your team assess each enquiry.
Discuss a paid-led plan ↗Your plan can include
- Meta and/or Google campaigns for your priority
- Audience-specific creative and landing pages
- Conversion tracking and CRM integration
- Lead routing and automated follow-up
- Reviews informed by lead quality and bookings
A broader programme / larger budgets
Organic and paid.
Working as one.
Stay visible in your patch with consistent organic content, while paid campaigns support your sales and lettings targets. Connect both to the same enquiry, CRM and follow-up process.
Discuss an integrated plan ↗Your plan can include
- Organic and paid aligned to your branch goals
- Content and campaigns for sellers, landlords and buyers
- Landing pages and connected CRM journeys
- Automated nurture and lead management
- Testing informed by valuations, viewings and lead quality
These are starting points, not fixed packages. We agree deliverables, integrations and production volume before work begins. Management fees, advertising spend and any software costs are set out separately.
04 / The work behind the approach
Connected thinking.
Real client work.
Two examples of the work behind the method: organic content that generated enquiries, and paid campaigns connected to a dedicated landing page.
Organic social / Estate agency
Druce
49enquiries through Trial Reels
Property content, short-form video and regular testing helped connect audience growth with enquiries for Druce.
Enquiries generated through our Trial Reels work, as reported in the Druce case study.Explore the Druce story ↗Paid campaigns / New-build property
Haus Properties
601buyer leads. 9 confirmed sales.
Meta and Google campaigns, a custom landing page and conversion tracking connected advertising with buyer enquiries.
Three-month campaign. £10,800 advertising spend. Results from this specific campaign.Explore the Haus story ↗05 / Getting started
Built around
your agency.
From day one.
We start with your patch, your stock and where you want to grow. More vendor opportunities? More managed properties? Buyers for a development? That shapes the plan.
Let’s map your opportunity ↗Understand your agency.
Your branches, local competition, instruction targets and enquiry sources. We look at what your team needs and where opportunities are being lost.
Agree the plan. Connect the parts.
Agree the audiences, budget and responsibilities. Then connect the content, campaigns, enquiry pages and lead handling included in your plan.
Launch, learn and improve.
Review which enquiries are contactable, suitable and progressing to valuations or viewings. Use your team’s feedback to guide what we change next.
A few practical details
Before we connect.
Do you call the leads?
No. We manage the agreed marketing, lead capture, CRM and automated follow-up. Your negotiators make the calls, book valuations and viewings, and handle instructions, sales and lettings.
Do we need organic and paid from the start?
No. Smaller budgets can focus on organic content and a clear enquiry route. With more investment, paid acquisition or a combined programme may make sense. We recommend a scope around your goals, current setup and sales capacity.
Can you work with our existing CRM and website?
We review your systems before agreeing the scope. Where they support the planned journey, we work with them. Any integration requirements, new software or website changes are identified before the work begins.
Can you help improve the quality of our leads?
We shape the messaging, landing pages and form questions around the people you want to reach. For buyers, that might include budget and moving timescale; for sellers and landlords, the property and location. We use your team’s feedback to refine the approach. No campaign can guarantee every enquiry becomes an instruction or sale.
How much does it cost?
We quote around the channels, production, pages, integrations and ongoing management you need. The proposal separates management fees, advertising budget and any software costs so you can see where the investment goes.
